Top 5 Social Apps on Android in South Africa: Q4 2021

In the fourth quarter of 2021, the top social apps on Android in South Africa showcased varied performances in terms of downloads, revenue, and active users. Here we break down the trends for the leading five apps: TikTok, TikTok Lite - Save Data, Instagram Lite, Facebook Lite, and Facebook.

TikTok saw a significant increase in revenue, peaking at around $264K in the first week of December. Weekly downloads showed fluctuations, with the highest downloads reaching approximately 152K in early October. Active users remained relatively stable, fluctuating between 2.4M and 2.7M throughout the quarter.

TikTok Lite - Save Data maintained a consistent download rate, with weekly downloads hovering around 50K to 66K. Active users exhibited a steady growth, starting at 561K in late September and reaching around 643K by the end of December.

Instagram Lite experienced a notable spike in downloads, particularly in late November, peaking at around 127K. Active users followed a similar upward trend, increasing from 140K to nearly 300K in early December before slightly declining towards the end of the quarter.

Facebook Lite showed stability in its download numbers, averaging between 40K and 58K weekly downloads. Active users displayed minor fluctuations, starting at 2.9M and ending the quarter at around 2.5M.

Facebook reported modest revenue figures, with weekly revenue peaking at about $4.7K in mid-October. Weekly downloads varied, with the highest recorded at 49K in early October. The app maintained a strong active user base, consistently around 11M throughout the quarter.

This data, provided by Sensor Tower, highlights the dynamic landscape of social media apps in South Africa. For more detailed insights, visit Sensor Tower’s website.